Insight

What is RAG and why is everyone talking about it now?

RAG stands for Retrieval-Augmented Generation, a pioneering AI technology that combines language models (such as GPT or Gemini) with direct access to captive information.

Instead of the AI trying to guess or create responses from its own trained patterns, it first searches for relevant information in a selected data source, such as internal policies, product documentation, or reports and then uses this material to generate an accurate and contextual response.

The result?
You get AI responses that are:

  • Anchored in your own data

  • Transparent and traceable

  • Updatable without retraining of the model

Why is RAG a game changer for businesses?

In today's information-rich world, getting a quick answer is no longer enough — the answer must also be correct, traceable and grounded in current facts.

With RAG, companies can create AI solutions that:

  • Provides reliable answers — The AI bases its responses on verified and updated internal information

  • Provides full control over data sources — you control what information the AI is allowed to use

  • Reduces the risk of errors -- no guesswork or speculation, just fact-based answers

  • Strengthens internal processes — teams get faster access to relevant knowledge without having to search manually

  • Preserving human control — AI helps people find the right information and make better decisions, without taking over decision making

With RAG, companies can transform their internal information from a passive asset to an active competitive advantage.

3 common problems Violet AI solves in industry and the advantages of RAG:

1. Information silos that slow down decisions
Centralized AI infrastructure gives employees direct access to all relevant company information. The result is faster decisions, better collaboration and fewer misunderstandings.

2. Overwhelming document management
Smart document conversion makes all files searchable and usable for the AI, streamlining workflows and drastically reducing the time spent on manual information retrieval.

3. Risk of incorrect decisions due to uncertain information
Thanks to RAG, every AI-generated response is linked to a verified and traceable source. It strengthens confidence in the AI responses and minimizes the risk of wrong decisions.

Do you also want to activate the power of your organization's internal knowledge?
Violet AI helps companies move from data chaos to smart decisions, faster and safer than ever.

Book your workshop here

About Violet

Violet AI was founded in 2018 as one of the first pure-play AI agencies in the Nordics. Today, Violet consists of a fast-growing consulting and advisory team and four subsidiaries with a total of 50 employees. We specialize in Machine Learning, Advanced Analytics, Intelligent Automation, System Development, and AI Strategy.