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AI-driven forecasting to estimate demand for salad

Picadeli

Violet assisted Picadeli in developing and implementing AI-driven forecasting. The AI solution considers recurring patterns in weekly variations, weather impact, and holidays to estimate the demand for salad.

PROJECT DESCRIPTION

Background

Picadeli, a part of Greenfood, is the market leader in Northern Europe with its self-serve salad bars. Currently, Picadeli's salad bars are available across 2000 stores. In each store, the staff estimates the expected demand for salad for the upcoming week.

Challenge

Estimating product demand poses a challenge for store staff. Overstocking results in unnecessary waste, while understocking risks missed sales opportunities.

The demand for salad varies due to a range of internal and external factors that could not be integrated into Picadeli's previous statistical forecasting models.


Solution

Violet's AI solution considers sales data from multiple stores and learns from common patterns such as weekly variations, weather impact, and holidays. The models provide daily forecasts for each store for the next 14 days.

The solution is integrated into the operations and is used in over 1000 stores across Sweden, the USA, Finland, France, and Germany.


How AI creates business value

Applying AI to Picadeli's forecasting models allows the forecasts to incorporate multiple factors, resulting in higher precision.

A better forecast means less burden on store staff, reduced food waste, and increased salad sales. This, in turn, leads to happier store staff, reduced environmental impact, and improved profitability.

Business value

“As pioneers in salad bars and healthy food, delivery precision and customer satisfaction are absolutely crucial. It's a lot of fun and educational to work with Team Violet!”

- Jonas Landstrom, CTO, Picadeli

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